Kate Toon is extraordinary. She is a copywriter, SEO lover, speaker, podcaster, TV presenter and trainer as well as being a mother, a wife and a small business owner.
In this interview Kate shares how she transitioned from a Personal Assistant to an award winning producer of advertising content in the print, television and online space.
This episode is essential listening for assistants that recognise that great writing is a central component of BEING INDISPENSABLE. If you want to be connected with someone that can help you improve your copywriting and SEO skills then Kate Toon is someone you should know.
Adopting different voices and adapting to the tone required for the audience of the content are critical skills. Hear about Kate's journey from the UK to Australia and what she offers now to assist people who want and need to deliver quality writing for business purposes. We discuss her business Hot Copy Podcast where she shares the secrets of successful copywriters in the show jointly hosted with Belinda Weaver. We also discuss her online course offerings through the Clever Copywriting School and the e-course she offers at The Secrets For SEO Success (which also has a podcast). Kate is a prolific producer of content and much of it is FREE via her blog posts and podcast episodes. Connect with Kate at https://www.facebook.com/kateToon and https://www.facebook.com/copywritingschool/ or https://www.facebook.com/groups/recipeforseosuccess/ or https://www.facebook.com/hotcopypodcast
Visit the ShowNotes for more information on how to work with Kate.
Rumination and reflections on the complex situation HRC's Executive Assistant must have been in trying to juggle the demands of HRC as well as other stakeholders in terms of her access to emails. This got Liz thinking about some of the things she has learnt managing her bosses inbox. How systems, processes and rules are your friend when it comes to inbox management and how business leaders aren't serving anyone by refusing to allow their EA or PA access to their email.